Alihsan Foundation, a leader in humanitarian aid, approached Acacia to re-imagine their brand while preserving the essence of their identity. With a logo deeply rooted in community recognition, their team was divided—some wished to embrace change, while others wanted to retain their visual legacy. We crafted a solution that struck the perfect balance: a refreshed logo that retained the iconic elements from their original design while introducing a modern and professional aesthetic. This approach not only honored their heritage but also positioned the brand for future growth, resonating with both the community and new audiences.
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The brand design extended beyond the logo to encompass sleek and creative materials that aligned with their mission of empowering humanity. By incorporating clean lines, bold typography, and a purposeful color palette, the new branding communicated professionalism and compassion. The result was a cohesive identity that reflects Alihsan Foundation’s commitment to faith, community, and global impact, solidifying their position as a trusted leader in humanitarian work.
We seamlessly blended elements of Alihsan Foundation’s original logo with a modern redesign, incorporating the curved diamond shape as a central motif to preserve their legacy while creating a versatile foundation for the brand’s visual identity.
We crafted the visual identity to be versatile and impactful across all materials, from clothing and marketing to food packaging, ensuring their humanitarian mission is communicated consistently and professionally worldwide.
We extended the visual brand design across various miscellaneous materials, including stationery, signage, and everyday items, ensuring cohesive brand recognition and reinforcing their identity in every interaction.
We designed an intricate and extensive mobile app, seamlessly integrating functionality to make it easy for users to donate and support global causes, ensuring a user-friendly experience that connects people to impactful humanitarian efforts.
