When ConnectCentral approached Acacia, they needed more than a logo—they needed a complete visual identity that reflected their mission of connecting families with the right NDIS providers. Taking on this challenge, we developed a cohesive brand system centered around the themes of connection, growth, and support.
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From digital displays to branded materials, every design element was carefully crafted to convey strength and unity while creating a welcoming and professional presence for their audience. The result is a brand that embodies dedication to bridging gaps and fostering meaningful connections.
The logo captures their mission of connecting families with the right NDIS providers. We took on the challenge by designing a logo inspired by a tree with interwoven branches, symbolising growth, support, connection, and unity.
The rich maroon color was chosen for its psychological association with trust, reliability, and compassion, perfectly aligning with their purpose of guiding families with care and professionalism. Using diagonal lines symbolising support.
We developed a fully customised and robust backend system, enabling their staff to efficiently manage tasks such as adding notes, tracking hours, and logging incident reports—all tailored to streamline their operations and enhance their support services.
