Brothers in Need approached Acacia with the challenge of creating a cohesive visual identity that reflected their mission of serving and uplifting the community. Despite being well-recognised, their existing brand lacked consistency, with no defined color scheme and a logo that struggled to adapt across various applications. They needed a timeless and versatile design that not only resonated with the community but also showcased their professionalism and dedication to helping those in need.
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We embraced this challenge by refining their logo into a minimal version of the existing, can be used across all mediums, from digital platforms to print and merchandise. Central to the brand’s visual identity was the symbolism of the circle, representing unity, connection, and inclusivity—core values of Brothers in Need. The circle also symbolises continuity and support, reflecting their unwavering commitment to serving the disadvantaged. By uniting these elements with a clean and consistent color palette, we crafted a brand identity that strengthens Brothers in Need’s presence and amplifies their impact in the community.
We refined the Brothers in Need logo by removing the long arms and simplifying the hands, creating a clean and professional design that retains the essence of the original while elevating its overall appearance.
The Brothers in Need branding design embraces the symbolism of the circle to highlight unity and connection, paired with a clean, modern aesthetic and a bold color palette to reflect their mission of giving locally and fostering community support.
