When Olive approached Acacia Creative, they faced the challenge of standing out in the healthcare investment sector—a field dominated by traditional white and corporate designs. As a dynamic firm committed to ethical investments in healthcare, they needed a brand that not only reflected their innovative approach but also communicated their vision of transforming the industry. The challenge was to break away from industry norms while maintaining a professional and trustworthy identity.
+
Acacia delivered a solution that was as bold as Olive’s mission. By incorporating a vibrant and diverse color palette, we crafted a brand that exudes creativity and adaptability while maintaining professionalism. The colorful visual identity allowed for versatility across various applications, from digital platforms to printed materials, reflecting Olive’s diverse investments in medical equipment, real estate, and healthcare services. The result is a visually striking brand that disrupts the monotony of traditional healthcare aesthetics, positioning Olive as a forward-thinking leader in the industry.
The Olive logo features a deliberate cut-out, symbolizing forward direction and progress, while the vibrant gradient represents diversity and the multifaceted impact of their investments in the healthcare industry.
The vibrant and diverse color palette used in Olive’s branding not only sets it apart in the healthcare industry but also creates a memorable identity that reflects their innovative and multifaceted approach to investments.
The Olive website leverages its vibrant color palette to create a visually engaging and unique user experience, breaking away from traditional healthcare aesthetics while reflecting the brand’s dynamic and forward-thinking approach.
