Alpha Omega Senior College
Customer : Alpha Omega Senior College
Categories : Logo, Branding, Website, Illustration
Client Website : www.aosc.nsw.edu.au
Alpha Omega Senior College
What was the Project:
Alpha Omega Senior College is an established school that specialises with the education of students ranging from grades 7-12. They value academic excellence and push their students to achieve the best they possibly can. Throughout the development of their corporation, they approached us to express their interest in working on an engaging and appealing visual logo design & presentation to represent the ethical conduct of their school.
AOSC have been working on a new vision for the company with the main slogan being “Breaking Away from Reality”. This drive for their business therefore gave us the perfect direction to design and work with the underlying theme of their intended branding style.
Solutions and Ideas:
As a team, we worked with their Marketing team on a total of 3 different concepts which were mainly directed around the central theme of “Breaking Free form Reality”. Throughout the next stage, we were eventually able to shortlist the wide range of ideas down to a certain iteration that satisfied the initial goal that the client was aiming to achieve.
If we prefer a certain outcome of a concept, we will always try our absolute best to showcase that to the client, as our vision for visual branding is one of considerable reliability.
The process we undertook to devise the theme for Chalkwall was based off one of the most imperative items to be used in Education: The Paper. As shown in the style guides, we took the A4 paper and tore apart one of the corners of the paper. By performing this, we were able to identify a common action as indicating a “break-away” from the regularity of Rectangular paper and move into more atypical concepts of thinking.
That simple piece of a torn paper corner has now become the feature element used in the marketing and corporate identity of the whole school itself.